Friday, May 30, 2008

CHEERS TO HEALTHY DRINKING

In Punjab, where a majority of the people prefer a glass full of Lassi, a traditional curd-based drink to beat the heat, several outlets are now offering fresh fruit juice-based health drinks.

One such popular outlet in Chandigarh is 'Bloom'. Many people say that if you are in Chandigarh, you must savour the delicious and healthy food and fruit juices offered at this place.

The Ayurveda-based health boosters have been formulated by a group of highly experienced doctors and is claimed to be 100 per cent organic.

Bloom boosters are a rich source of alkaloids, glycosides, anti-oxidants, vitamins and other essential nutrients and make an ideal substitute for the missing nutrients in our body.

It's the brainchild of Amit Roy Sharma, a non-resident Indian who felt the dire need of a health drink bar in his hometown Chandigarh.

Sharma, CEO of Bloom Juices Private Limited, said: "Each time I came to India, I struggle to find a health drink, snacks and food in the market. So I thought, not just in Punjab, but across the country, there is a real opportunity to serve people healthy and nutritious drinks as well as healthy foods. So, we experimented and researched on that. We found that the market is having appetite, as people are becoming more health conscious. There is nothing parallel to Bloom that offers people something like this in market."

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